Over the past 2.5 years we all should have learned one big thing. Supporting local is a necessity to your community and without doing...

When it comes to targeting big toothy critters like pike and musky you need tough gear! Having lures that can stand up to these fish and...

"Don't lose it, land it!" Landit Lure Company is a recent addition to the New Wave Fishing Academy tackle box this season. After...

SJR musky baits is a new company out of New Brunswick that has been boating a ton of giant fish already. The owner had started jigging...