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  • Writer's pictureBrandon Badger

Why We Fish

Updated: Oct 29, 2023

"Many men go fishing all their lives without knowing it is not the fish they're after"

- Henry David Thoreau


It starts in the small moments. Picking worms, looking for crayfish by flashlight, or a bobber off the dock. An afternoon with grandpa or the one camping trip you look forward to every year. It grows in the stories told around campfires about the legends of the deep, the monsters of the lake, and the one that always gets away. It's the thrill of the chase, the highs of success, and the lows of defeat. It's the people we meet along the way, quality time with friends that turned into family, and ones that you'll never forget.


It's the adventures, the discoveries, and the unknown potential of what the next day will hold. The feeling you have that any cast could produce your next trophy no matter how bad things have been going. The reminder that it's the journey that makes the destination truly worthwhile, how nothing worth having comes easy, and how being part of others success is just as rewarding as your own. How sometimes scoring big requires taking risks and how sometimes you will fall flat on your face.


It's the lessons we learn along the way, the memories that are made, and the stories you won't be able to not re-tell.


Because it's not just fishing, it's the most important parts of life packed onto a boat, canoe, kayak, or shoreline.


And that .... is why fish.



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